Cheryl Kaplan

Cheryl Kaplan is a retail veteran, with over 20 years of experience in the fashion industry. She began her career in the buying department at Filene’s and Levi’s. There, she honed her skills in merchandising, assortment planning, analysis. In 2007, Cheryl took on the role of EVP and Chief Member Advocate of Rue La La. Cheryl worked closely with Ben Fischman (CEO of M.Gemi) to develop the overall brand strategy and creative experience. For over six years, she was charged with implementing a seamless customer experience, including merchandising, programming, product, mobile, customer service, brand and creative. Following the sale of Rue La La, Cheryl once again joined Ben Fischman to launch M.Gemi. As President, Cheryl oversees creative and brand management, technology, client experience, merchandising, planning and programming. Under her stewardship, M.Gemi has seen rapid growth in the nearly two years since launch- swiftly moving to the forefront of the new luxury market and setting a new standard for the direct to consumer movement.