Cheryl Guerin is Executive Vice President, North America Marketing & Communications where she is responsible for driving brand preference and reputation for Mastercard across U.S. and Canada. Ms. Guerin’s team develops and implements coordinated communications and marketing strategies reinforcing the value of our brand, products and services to drive revenue growth and market share for the region. Her responsibilities include directing the brand’s award-winning Priceless campaign, communications, sponsorships, digital, research and insights, as well as B2B and partner marketing activity to drive greater connection with consumers and businesses.
Prior to this Cheryl led Mastercard Credit Products with responsibility for all aspects of product strategy and development globally. In addition, she also held a general management role, overseeing all Products and Solutions for North America.
She also previously ran US Marketing where she launched successful marketing platforms such as Priceless Cities, Priceless Surprises and the Priceless Causes Stand Up To Cancer platform. Ms. Guerin joined Mastercard in 2000 and has also run several key Marketing functions including, Global Digital Marketing and Global Integrated Promotions. Key achievements include building organizations around these disciplines globally, as well as continued industry accolades.
Prior to Mastercard, Ms. Guerin held several account services positions at advertising agencies such as Bates Worldwide, managing campaigns and product launches for clients such as Avis, American Home Products, Best Foods, NatWest Bank and Samsung.
Ms. Guerin is on the Board of Directors for The Advertising Club of New York, Ronald McDonald House New York City, Crohn’s & Colitis Foundation and is an Advisory Board member for Women in Payments. Cheryl was named to Brand Innovators 2013 Top 50 Women in Brand Marketing, was a 2011 and 2019 CEO Award Winner, and was named to the Moves Power Women list in 2019. In 2020, Cheryl received the Women in Payments “Change Agent” Award recognizing her leadership and innovation in bringing Mastercard’s True Name card to market and launching the award-winning Women Entrepreneurs priceless campaign.
Ms. Guerin holds a Bachelor of Business Administration from Pace University’s Lubin School of Business and lives in Westchester, NY with her husband and two sons.