Head of Integrated Media & Comms Planning, The Hershey Corporation
Charlie is currently Head of Media & Comms Planning at The Hershey Company where he is leading Hershey’s transformation to a Data-Driven, People-Based approach to media. In this role, he oversees all paid media across Hershey’s iconic portfolio of brands such as Reese’s, Hershey’s, Kit Kat, Ice Breakers, Twizzlers and many more.
Charlie brings a marketer’s perspective to his role leading media after spending 12 years at Procter & Gamble where he had the privilege to touch many iconic brands such as Pantene, Herbal Essences, Old Spice, Gillette, Secret, Safeguard and Camay.
While his career has primarily been based in the US, Charlie has worked in over 25 different countries with a particular emphasis on China, Russia, Egypt & Pakistan. While with P&G he spent 2.5 years based in Geneva, Switzerland covering Central & Eastern Europe, the Middle East, and Africa.
Charlie is a graduate of Purdue University in Chemical Engineering and the Kellogg School of Management at Northwestern University. He currently lives just outside of Hershey, PA with his wife and four kids.