Charisse Winecki - Brand Innovators

Charisse Winecki

Head of Oral Health Marketing, Water Pik, Inc., a Church & Dwight Company

Charisse is a classically-trained CPG marketer with 20+ years of experience in Domestic and International roles, with an MBA in Marketing and Management. She’s passionate about digging deep for meaningful insights and creating bonds between brands and consumers to accelerate growth.

Having joined Waterpik in 2021, Charisse is leveraging her previous experience in the Oral Care industry and Consumer and Professional marketing to bring water flossing (and better oral health!) to more consumers and patients. She may have spent time in the candy industry with The Wm Wrigley Jr Company and American Licorice (creating the cavities she’s now trying to prevent), she greatly enjoyed her years at Blistex and Chattem working on skincare and oral care with its focus on delivering health and wellness, and working on the scientific side with clinical research and claims development.

In her free time she enjoys hiking, running, and spending time with her three children – one of which is planning for college while another is nearly ready for preschool!