Director of Brand for Spirit Airlines
Chantell is a Canadian girl living in a Florida world working to turn around the reputation and story of the fasted growing and most profitable airline in the US (also the one people seem to throw the most shade at.) After a decade of practicing law, Chantell jumped into a second career in Communications and Marketing for fortune 50 companies, non-profits and now, Spirit Airlines. All of these roles have centered around story telling – and Chantell has been able to shift the narrative of the brands she has worked with. She has done this with more ingenuity than budget, more passion than people and always with a view to building relationships that are lasting. She has launched several influencer based trade campaigns with Spirit this year along with (Hello 2007) – the first Facebook and Instagram accounts for an airline that takes a lot of grief, but has also been able to showcase some Superfans.