Caty Tedman is the Head of Partnerships at Dapper Labs. She is responsible for bringing content from the best brands in the world to consumers through partnerships, where beloved IP is brought to life in new and interesting ways using blockchain technology. Her focus on starting with the consumer and their motivations, paired with a logical data driven approach has brought to life campaigns for Dapper Labs.
Caty has an MBA from UBC’s Sauder School of Business, and, previous to working on Dapper Labs and CryptoKitties, was the Director of Social Media, Strategy and Analytics at the NFL, driving data based decisions and strategy. Her experience also includes working for the NHL on social media monetization and strategy, as well as a shift with ESPN on NBA in consumer marketing, executing cross-media marketing including TV commercials, digital ads, experiential campaigns, and mobile app development.