Cathy Oh

Global Head of Marketing and Analytics, Samsung Ads

Cathy Oh serves as Global Head of Marketing and Analytics for Samsung Ads, capitalizing on over 15 years of integrated marketing experience with Fortune 100 companies. As one of the first employees of Samsung Ads, Cathy was integral to building the Samsung Ads brand from the ground up, and under her leadership, the organization is redefining the Advanced TV landscape.

Throughout her career, Cathy has built a track record of developing global brands, large-scale marketing strategies and activations, sales initiatives and marketing programs for global sales teams. In addition, her insights-focused approach enables Cathy to quantify marketing value throughout an organization.

Prior to joining Samsung Ads, Cathy served as Head of Marketing for iAd, Global Brands & Agencies (a division of Apple) where she developed multi-platform marketing programs that yielded more than $20 million in revenue, and successfully drove
relationship management for global advertisers such as Procter & Gamble, Pepsi, Unilever, American Express and Macy’s. In addition to Apple, where Cathy managed a global team, she has held marketing positions at companies that include WebMD and NBC Universal.

Areas of Expertise include: Marketplace Positioning, Global Project Management, Digital Marketing Strategy, Marketing Insights and Analytics, Product Readiness & Expansion, Large-scale Sponsorships, Creative Branding Solutions and
Vertical-driven Marketing.

Cathy received a Master’s Degree in Integrated Marketing from New York University and Bachelor’s of Science from Carnegie Mellon University. She is a member of Ad Age Collective, where she is asked to contribute as a Marketing Executive.

When she isn’t traveling the globe for both work and pleasure, Cathy also serves on the board of the Korean American Communication Foundation and sits on the advisory board for Conscious Step. Cathy lives in Gramercy, NY with her husband and
husky.

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