VP of Sales, GroundTruth
Catherine Fanone is the VP of Sales for GroundTruth, responsible for leading the West and Central regions to create and grow business relationships. Catherine has played a critical role in the education of clients and the growth of local sales teams throughout her 6 years at GroundTruth (formerly xAd). With the increased attention of mobile and location data, Catherine is excited about the opportunity to help companies leverage intelligent location in order to prove ROI. In her past, Catherine spent 7 years at AOL working across all verticals, but focusing on Technology and Telecommunication vertical – including Blackberry, Intel, Sprint, Motorola. Prior to her time at AOL, spent several years at VML working at the ground level planning for finance, beauty and pet care sectors.