Cassandra Kilareski is the Director of Olympic Marketing for Bridgestone Americas Tire Operations (Bridgestone). In this position, she leads marketing activation and customer engagement related to the company’s Worldwide Olympic and Paralympic Partnerships across North and South American markets, as well plays an integral role on the global team that leads gamestime activation within each Olympic and Paralympic host country. Kilareski joined Bridgestone as senior manager of marketing communications and digital strategy for the commercial tire division in February of 2014, and was promoted to director, Olympic marketing, in 2015.
Kilareski has over ten years of international marketing and activation experience, including seven years with Mack Trucks, Inc, where she was responsible for international marketing communications and dealer marketing efforts outside the U.S. and Canada. She also has led brand and product market launches in Russia, South Korea, and the Middle East for Navistar, Inc, the parent company of the International commercial truck brand.
Kilareski earned dual undergraduate degrees in international business and marketing from the Darla Moore School of Business at the University of South Carolina in 2005.