Carrie Seifer

Chief Customer Officer, GWI

Carrie Seifer is the US general manager and chief customer officer of GWI, a leading supplier of target audience insight to the global marketing industry. As a veteran leader in the marketing and martech space, Carrie is an expert in creating go-to-market strategies and translating technology into commercial successes by bringing products to market that set the stage for major industry change. 

Carrie joined GWI in 2020 as the organization’s general manager, US. As chief customer officer, Carrie oversees the customer experience including the delivery of global consumer insights to clients around the world. 

Prior to joining GWI, Carrie served as vice president and chief revenue officer for IBM Watson & Weather. In this role, Carrie led all revenue efforts, packaging B2B and B2C offerings together to present a cohesive set of products and services for businesses and marketers across all industries - from aviation and agriculture to consumer packaged goods and beyond.

Previously, Carrie was the president of Publicis/Mediavest USA, where she led the company’s digital practice including strategy, operations and investment. Prior to that she served as senior vice president of strategy at Millennial Media, where she created, delivered and executed marketplace strategies to employees, shareholders and external partners. Carrie has also served in senior sales and strategy leadership roles with Meetup, Conde Nast, Vindigo, sixdegrees and Wired.

Carrie is the recipient of a number of industry accolades, including being named an Adweek Media All Star, one of Business Insider’s 30 Most Powerful Women in Mobile, and a Top Woman in Digital by Cynopsis Media. She also recently rejoined the Board of Directors for the Ad Council, and previously served as a member of the board for the Interactive Advertising Bureau’s (IAB) and Mobile Marketing Association.