Carree L Syrek has spent her career crossing the streams of marketing insights, data, and technology to achieve positive results for her clients, who now focuses on bringing insights and knowledge to the North American marketing community through commissioning industry leaders and voices.
She is currently the US Associate Editor for WARC-Americas.
Most recently, and prior to joining WARC, Ms. Syrek was the Global Social/Digital Leader for IBM CHQ. She and her team were an internal group of “expert consultants” who worked on innovation, thought leadership, best practices, and content and influencer strategy across IBM’s ten business units.
Her personal work jam is in divining audience insights to drive deeper consumer engagement and having hair whose color is anything BUT natural. In her non-work time Ms. Syrek is a goldsmith, metalworker, and fiber artist.