Carolyn Murphy

Carolyn Murphy is the VP, Americas at WARC, a marketing effectiveness platform that powers marketers by providing rigorous and unbiased evidence, expertise, and data to make them more effective. Carolyn started her career in sports marketing at Fenway Sports Management, before moving into the MarTech world helping brands with their social and ecommerce strategies at companies such as Buddy Media, Salesforce, and Olapic. With over a decade of experience, she specializes in building strategic marketing strategies and leading customer centric B2B teams.