Programmatic & Audience Strategy Lead, Media COE, Nestlé USA
Carolyn Han is the Programmatic and Audience Strategy lead in the Media COE. She has been at the organization for over a year and a half leading strategy and assessment of programmatic platforms / campaigns, and works with all brands to develop and activate against their audience strategies. She is also hands on keyboard in the NUSA DMP to ensure optimal data collection, utilization, & impact. She comes from over 10 years at the agency side including running the Unilever Trading Desk. Carolyn’s past experience focused on digital, programmatic, and ad operations working across CPG, automotive, spirits, and beauty brands. She has a BA from Boston College in English Lit, History, and Philosophy.