Caroline Morgan enters her second season at the Los Angeles Dodgers as Vice President of Digital Strategy, overseeing the development and implementation of strategic digital media initiatives across social media, email marketing, online advertising, and digital editorial. She serves as the lead digital marketing strategist focused on driving ticket sales and instilling brand loyalty within existing fanbases while simultaneously pursuing fan acquisition and fostering digital innovation. She collaborates with internal creative, marketing, analytics, and business development teams to maximize engagement across the Dodgers digital portfolio and identify opportunities for potential expansion and development within the digital landscape.
Prior to joining the Dodgers in spring of 2019, Caroline spent 8 years on the Theatrical Marketing team at Lionsgate, most recently leading the Digital Media division. Starting her tenure at Lionsgate in 2011 as a college intern while attending UCLA, Caroline quickly rose through the ranks to become a leader within the marketing group.
Originally a Massachusetts native, she now resides in Mid-City LA with her husband and her dog.