Caroline is a team oriented leader, experienced in driving integrated marketing campaigns, building strategic partnerships, and creating authentic brand storytelling. Starting her career at Reebok and working on the business for over 7 years, Caroline brought some of the brand’s most exciting campaigns to life. From road mapping creator-led social activations to executing celebrity seeding initiatives to launching pilot partnership programs, the heart of Caroline’s work always tied back to building brand love and authentic connections. Now leading Marketing Activation for EPC’s Suncare & Skincare brands (Hawaiian Tropic, Banana Boat & Wet Ones), Caroline continues her work in driving a seamless and customized experience across all paid, owned and earned efforts.
Caroline Malone
Head of Marketing Activation, Suncare + Skincare, Edgewell Personal Care