Director of Marketing, Betabrands
Caroline Culbertson is the Director of Marketing at Betabrand, a crowdfunding platform and e-commerce company. In her current role, she oversees customer acquisition and retention strategy, deploying tactics that have resulted in 40% YOY growth. Her creative approach to media planning has earned her a number of nominations and industry awards, including an OMMA Award for Content Integration and a Shorty Award for Best in Travel. When she’s not selling all of the pants, she can be found cooking food and eating it, snowboarding in Tahoe, and exploring the Bay Area with her husband, Collin, and her dog, Snax.