SVP, Head of Programmatic and Media Technology, Digitas
Carol Chung oversees both the Media Technology and Programmatic disciplines at DigitasLBi, which consists of approximately 100+ specialists across North America. Carol and her teams are responsible for programmatic strategy & execution, ad technology recommendation and implementation, and campaign process, architecture and execution. Carol provides strategic vision, feasibility consultation, recommendation and activation on media technology for clients.
Having joined DigitasLBi in 2002, Carol has accumulated hands-on experience across all facets of digital media, from strategic media planning and search engine management, to campaign execution and integration of technology platforms. She has served as a strategic consultant to clients including American Express, L’Oréal, Mattel, Taco Bell, and many more.
With over 16 years of experience in the field, Carol is a veteran in media strategy, planning, buying, operations and agency process. Carol has also worked at OMD, where she supervised large-scale digital brand initiatives on the Nissan-Infiniti automotive account.
She graduated from Tufts University with a double major in International Relations and Chinese.