Vice President of eCommerce & Digital, Health-Ade
Calvin Lammers is a nine-year eCommerce veteran who started his career on the retail side with Target. Calvin made his first foray into eCommerce with Quidsi, an Amazon subsidiary. Since then, Calvin has moved over to the brand side running eCommerce for a number of food and beverage disruptor brands such as KIND Snacks and Bai Brands. Prior to joining Health-Ade, Calvin was director of eCommerce at Spindrift where he built the brand’s eCommerce platform from the ground up.
When Calvin joined Health-Ade, he saw an opportunity to grow the brand’s eCommerce business, something often seen as a challenge. Calvin believes the kombucha category has opportunity for growth, especially in the online space, despite the packaging and fulfillment logistics used in cold-chain shipping. Additionally, Calvin is working to reduce Health-Ade’s packaging waste and ship eCommerce orders with eco-friendly materials.