As the Vice President of Marketing for all Tailored Brands, Bruce is responsible for the retail and formalwear brand strategies. Hershey is seasoned strategic, innovative marketer with more than 25 years of marketing leadership with brands, marketing services companies and technology startups. Hershey is responsible for leveraging customer data to lead and develop the brand strategies/position, customer experiences, channel/media strategies, promotions, customer journey’s and CRM strategies for North America’s largest specialty retailers of men’s apparel, including more than 1,750 stores in North America under the Men’s Wearhouse, Jos. A. Bank, Moores Clothing for Men, K&G Fashion Superstore and Joseph Abboud brand.
Tailored Brands:
We Help People Love How They Look. Tailored Brands provides a personal, convenient, one-of-a-kind shopping experience with compelling products and world-class service. Tailored Brands features leading menswear retailers Men’s Wearhouse, Jos. A. Bank and Moores Clothing for Men; designer brand Joseph Abboud; family retailer K&G Fashion Superstore; dry-cleaners MW Cleaners; and corporate apparel leaders Twin Hill, Alexandra, Dimensions and Yaffy.