Bridget Nelson

Head of Brand Performance, MassMutual

As the Head of Brand Performance at MassMutual, Bridget brings her passion for data and her ability to mine it for insights together to craft the narrative and guide her teams to strategic, data-driven recommendations. With over 15 years of experience in consumer insights and analytics, Bridget describes her role as that of a data-detective, following leads, understanding the clues, and helping guide next steps. Outside of work, Bridget is mom of three who enjoys Malcolm Gladwell books and painting when she has a few spare minutes.