Brian Gelb - Brand Innovators

Brian Gelb

Director of Merchandising, Buying, and Category Management, Total Wine & More

Brian Gelb is the Director of Category Management for European Wine at Total Wine & More. Prior to Total Wine, Brian ran the Mid-Atlantic region for Uber’s UberEVERYTHING business, including launching and running UberEATS in multiple cities and was previously a Brand Manager at Kraft Foods with responsibility for the Kraft Singles and Velveeta brands. Brian is a former Navy Nuclear Submarine Officer who is still active in the US Navy Reserves and is a graduate of Georgia Tech, Old Dominion University, and Villanova University.