Brand Director, Pantene North America, Procter & Gamble
Bret Senior has been with Procter & Gamble for 4 years, leading businesses in the brand management function within the dynamic beauty category. His career has flexed across innovating for category-leading brands, like Pantene, and launching new grassroots, digital projects like HairCode. He was a driving force behind the turnaround of P&G’s Pantene North America business and now leads the brand’s product innovation pipeline, Responsible Beauty efforts, and LGBTQ+ communication platform.
Born and raised in Wilmington, NC, Bret is now based in Cincinnati, OH, and currently lives with his boyfriend, Jeff, and their goldendoodle, Scout. He holds a B.S. in Business Management, concentrations in Marketing and Consulting, from UNC Chapel Hill’s Kenan-Flagler Business School. He is a thought leader at P&G, one of the company’s youngest Brand Directors, and an anchor for his LGBTQ+ counterparts. He enjoys couchsurfing his friends’ apartments, OrangeTheory workouts, social media, and dancing.