As the SVP, US National Video Innovation for dentsu’s Media Service Line, Brad is tasked with the development of innovative, consistent and scalable buying and investment capabilities acrossAddressable TV, Data Driven Linear, Connected TV, Online Video and emerging technologies and platforms.
Over the last decade, Brad has held several media strategy roles focused on delivering result-driven buying strategies across various client categories including Pharmaceuticals, QuickService Restaurants, Entertainment and Consumer Package Goods. Prior to joining dentsu, Brad served as a Media Manager for Henkel in which he oversaw the NorthAmerica Beauty omni-channel media portfolio.
Brad studied Marketing at Ramapo College of New Jersey where he was also a collegiate athlete.