Brad Simms - Brand Innovators

Brad Simms

CEO & President, GALE

Brad thrives on partnering with clients to bring creative ideas, innovative approaches, and new business models to reality. He has spent the last 20 years working at top agencies and consultancies – this has led to his unique balance of data, technology, and marketing expertise. While at SapientNitro, Brad served as SVP and Managing Director for Canada, the American Midwest and West, leading a team of over 600 in North America, and over 1100 in India. He was responsible for leading Sapient’s largest eCommerce/digital marketing program to date – bringing a commerce and marketing system in house for a top-five retailer. Brad founded GALE in 2014 with a focus on mentoring, growing, and inspiring great people. GALE’s clients include: BMW, Allstate, T-Mobile, MGM, and Bain Capital Ventures.