NA Vice President of Media & Consumer Engagement, Molson Coors
Brad currently serves as the Vice President of Media & Consumer Engagement for Molson Coors Americas, overseeing all media strategy and investment, precision and digital marketing, creative services, enterprise content management, and licensing partnerships.
In Brad’s thirteen plus years at Molson Coors, he has helped contribute to the turn around on Miller Lite – the original lite pilsner - as well as spearheading the launch of VOLT Studio, the Molson Coors in-house creative agency. He also has helped propel Blue Moon to the number one craft beer brand in the US with its national media launch in 2010. Brad has also lead Molson Coors towards a executing a modern marketing organization with data-based marketing at the center.Prior to joining the beer business, Brad served as the Senior Director of Media Planning & Partnerships for Discovery Channel and Science Channel.
In his 4 years at Discovery Communications, Brad had the opportunity to lead Media Planning efforts for the launch of Deadliest Catch, the 20 anniversary of Shark Week, and the critically acclaimed series Planet Earth. Brad spent the first part of his career working on CPG and Travel industry business at large holding company ad agencies – DMB&B, BBDO, and OMD.His passion for finding the “aha” in media creativity and the “needle in the haystack” of precision marketing has led to groundbreaking executions on some of the most iconic brands within highly competitive industries that has delivered real business growth as well as award winning recognition within the ad and media industry.