Brad Danaher is the Managing Director of TV Strategy at Experian Marketing Services and works closely with all parts of the TV ecosystem – TV operators, TV networks, device manufacturers, measurement firms as well as media agencies and advertisers. Starting with his participation in the very first addressable TV trials with Comcast and Cablevision, Brad has been at the forefront of the growth in addressable TV and OTT/CTV. Before joining Experian in 2008, Mr. Danaher has over 20 years of experience in sales, marketing and product management at 3M, Cheetah Technologies, Tech Data and TV measurement firm erinMedia, LLC. Mr. Danaher received a B.B.A from The University of Iowa and an M.B.A. from Florida State University.