Bonin Bough - Brand Innovators

Bonin Bough

Co-Founder & Chief Strategy Officer, Group Black

Bonin Bough is co-founder and Chief Strategy Officer at Group Black. He brings his expertise in marketing and growth strategy to support the mission to dramatically change the face of media investment and ownership. Bough is one of the foremost-awarded marketing executives in the industry. As one of the youngest C-suite executives at a Fortune 500 company, he has worked for billion-dollar CPG brands including Mondelez and PepsiCo. He has been responsible for some of the most successful organization transformations and the rapid growth of some of the world’s most-loved billion-dollar brands including Oreo, Cadbury’s, Gatorade and Frito-Lay. He has been inducted into the Advertising Hall of Achievement. He can also be found in lists such as Fortune’s “40 under 40”, Fast Company’s 100 Most Creative People in Business, Ebony’s Power 100 and The Internationalist’s Internationalists of the Year. He is also an author and a CNBC television host.