Bohb Blair

Founder, MB Brand Consulting, Cannes Lion Marketer of the Year

Matt Biespiel grows businesses by differentiating brands through iconic marketing experiences. He started at two of the world’s renowned agencies: Ogilvy & Mather and Y&R. He led advertising for Visa’s U.S. company, overseeing one of the most effective and enduring campaigns in American marketing history: “Visa. It’s everywhere you want to be”. Matt pivoted to U.S. Olympic Committee heading into the Salt Lake City Olympics and created the best-selling line of merchandise in Olympic history. Matt looked after worldwide brand development for McDonald’s and stewarded the global “i’m lovin it” campaign across 120 countries leading to a decade of growth, becoming the Effie’s World’s Most Effective Advertised Brand and the Cannes Lions Marketer of the Year. Matt founded MB Brand Consulting to give brands charisma to grow in the age of urgency