Monetization Advisor, MetaVRse
With 25+ years of experience in advertising and marketing, Bob Gruters has a unique perspective on how we use media to inform, entertain, and improve humanity. His diverse work experience includes time at agency giants such as Publicis and Saatchi & Saatchi, publishing giants Hearst & Conde Nast, and global out-of-home advertising firms like JC Decaux & Gannett. His media and marketing experience spans various companies across Viacom, Sony, and Univision. In 2013, Bob was tapped to launch Sean Combs’ music platform REVOLT (considered to be one of the most successful platform launches in recent US history). And for 4 years he helped lead the massive and rapid growth at Facebook & Instagram focused on the Entertainment, Technology, Telecom, and Restaurant industries (including a highly successful Multicultural initiative). Currently Bob is the Chief Revenue Officer at Digital Trends, a super-premium, brand-safe publisher focused on tech & innovation that attracts a millennial audience. He joins a talented executive leadership and lauded editorial team that connects Fortune 500 marketers to the rapidly growing affluent, educated HENRY audience. Bob has earned a Bachelor of Arts degree from Rowan University where he met his wife, Barbara. He is the very proud father of Evan, Grace, Matthew & Ryan and resides in Westfield & Monmouth Beach, NJ.