Blair Hammond is a global marketer, specializing in digital brand communications. As Reebok’s Global Director of Brand Management for Footwear, she sets the strategic marketing approach for Reebok’s specialized and commercial footwear businesses, with a special focus on the key markets of North America, Western Europe and China. In her previous role as Reebok’s Global Director of Digital Content, her work was recognized outside of the sportswear industry, and her team was named Best Content Marketing Program by the Content Marketing Awards in 2017.
Blair holds a Bachelor of Arts from the University of North Carolina and an MBA from the University of Manchester in the U.K. During her 12-year career at both national and international brands, she has earned a variety of distinctions including two CLIO awards, Digiday honors and appearances on ABC Nightly News, BBC Radio 4 and in the Wall Street Journal. In her free time, she enjoys mentoring young women and traveling the world with her family.