Bill works with major media companies, ad tech, measurement and identity companies, sports properties as well as major advertisers to leverage Snowflake to execute on all mission critical data initiatives.
Prior to Snowflake, Bill was a SVP in charge of data strategy, consumer analytics, operations and monetization with Time Warner. Bill led teams in charge of identity, measurement, marketing attribution, cross channel media execution and data acquisition. Prior to his former role at Time Warner, Bill created and ran the media and entertainment division at SAS Institute, and was a successful entrepreneur and operator with Digitalsmiths which was later sold to Tivo.