A 20-year veteran of digital media, Bill is the CEO and a founder of gen.video, a leading influencer marketing platform differentiated by its focus on ecommerce outcomes. Bill’s passion for the potential of consumer-to-consumer interactions to transform product discovery and research has led to breakthrough services and insights. Bill spends as much of his time as possible with clients, prospects and partners. Prior to gen.video, Bill was a Principal venture capitalist at General Atlantic Partners, and a technology banker at Morgan Stanley. Bill graduated with honors from both the University of North Carolina at Chapel Hill where he was Student Body President, and the Harvard Business School, and spent time as a teaching assistant in the economics department at Harvard College. He’s also an avid runner with a VO2 Max in the top 1% for his age and gender, which means he does well without trying and so is really annoying to run with.