Director, Brand Communications, P&G Beauty, Procter & Gamble
Bilal Lakhani leads Procter & Gamble’s Center of Excellence for Influencer Marketing, which enables P&G brands to operate at the cutting edge of innovation in the influencer space. The Center of Excellence also helps P&G brands design influencer programs which deliver strategic, impactful brand building in service of specific business objectives. In addition to this, Bilal is also an influencer, with 300,000 followers across social platforms. This gives Bilal a unique vantage point to craft buzzworthy campaigns, weaving both the brand as well as the influencer’s perspective, to deliver key messaging authentically.