Bette Ann Fialkov is the Head of Entertainment & Culture at hims&hers. She leads a team responsible for celebrity partnerships, influencer marketing, and strategic brand partnerships. Prior to hims&hers, Bette Ann was the Director of Influencer Marketing at Lyft for 3.5 years and spent 6 years at Google leading celebrity, influencer, & fashion partnerships across Google+ & Google Hardware. Bette Ann currently lives in Miami Beach with her husband & son.