Becky is currently the Senior Director of Media Portfolio Operations in Lilly’s US affiliate. In this position, she is evolving marketing technology capabilities, developing frameworks and learning agendas, and upskilling marketers on the ever-changing marketing landscape. Previously as the Director of Consumer Marketing Transformation Strategy, she expanded consumer marketing capabilities to build personalized experiences for customers using a marketing technology stack to gather and leverage data, optimize, and drive business impact.
Her 30+ years of experience covers the gamut of marketing disciplines including strategic planning, market research, creative, analytics and media. While her career spans many industries such as accounting, quick service restaurants, nonprofits, and hardware; Becky is passionate about improving people’s lives through healthcare and has focused her career on hospitals and pharmaceuticals. Her colleagues know her to be a leader with collaborative spirit and the gumption to get the job done.
Becky holds a Bachelor’s in Graphic Design from Drake University (Des Moines, IA). She also has a Master’s of Business Administration from the Scott College of Business at Indiana State University (Terre Haute, IN).