Becky Felling - Brand Innovators

Becky Felling

Vice President, Marketing Communications, U.S., American Dairy Queen Corporation

Becky Felling is vice president of marketing communications in the U.S. at American  Dairy Queen Corporation (ADQ). She and her team are responsible for marketing and  communications strategy and tactics, including consumer campaigns and advertising,  earned and paid media, social media, and cause marketing. 

She joined ADQ in 2021 with more than 25 years of marketing experience including  several marketing leadership roles. Becky has extensive experience working for  companies with dealer and franchise networks including Miracle-Ear, Marvin Windows  and Doors, and the Ford Motor Company.  

Becky holds a bachelor’s degree in marketing from the University of Minnesota Twin  Cities and an M.B.A. from St. Thomas University in St. Paul, Minnesota. She is currently  on the Board of Directors at the Mahtomedi RBI Club and is a past board member at the  Mahtomedi Area Education Foundation.