Barret Roberts has seen brand marketing from the agency, client, media partner and now ad tech perspective as he leads the CPG practice at Innovid. With 20+ years of experience Barret has extensive brand planning experience on world-class, global brands such as Gatorade, Axe, Dove and McDonald’s before taking on client-facing marketing consultative roles at leading digital platforms including Twitter, Pandora, and most recently Innovid. His expertise has been focused in directing development of leading edge communication strategies and plan execution across all media formats and branded entertainment.