Waters oversees all aspects of the global sneaker brand, having taken over as President at the beginning of 2016. In the past 18 months Waters’ focus has been to bring the 50 year old brand back to prominence and profitability by driving fast change both internally and externally. Prior to his current role Mr. Waters was the CMO at parent company KSGB, overseeing brand strategy for KSGB’s portfolio of footwear brands including K-Swiss, Palladium and Supra.
Waters has also been Vice President of Marketing for Palladium, overseeing the brand’s global re-launch and all aspects of brand communication. Prior to Palladium Mr. Waters was based in Boston as Vice President of Marketing for PUMA North America during the brands explosive growth period. Now based in new offices in DTLA, Mr. Waters is originally from London, England and has been in the footwear industry for 15 years.