Director of Digital, Northwestern Medicine
Barbara is Vice President Marketing at Merrick Petcare where she oversees brand planning, advertising and product innovation. Prior, she was at Motorola Mobility where led global social media efforts and marketing strategy and implementation across the US and Canada. Barbara has also held positions at PepsiCo, Digitas, General Mills and Beam Global. She has a bachelor’s degree from the University of Michigan and an MBA from the Kellogg School of Management. She’s on the advisory board for a variety of Chicagoland start-ups but spends the most energy making sure her 6 year old gets to school on time.