SVP & Chief Marketing Officer, John Hancock
Barbara Goose is Chief Marketing Officer for John Hancock, the U.S. division of Toronto-based Manulife. Barbara leads John Hancock’s marketing, branding, communications and customer engagement efforts, working closely with the company’s various businesses to support their growth plans.
In 2016, she joined John Hancock from Altisource, where she had been Global Chief Marketing Officer. Barbara has more than 20 years of experience in the digital marketing space, previously serving as President of DigitasLBi Boston and Detroit, where she was responsible for the overall growth of both offices as well as the strategy and execution of client programs.