Arra Yerganian drives overall brand strategy for Tivity Health, creating a member-driven, comprehensive, differentiated and unified brand voice, while raising brand awareness. Passionate about storytelling, Arra connects tens of millions of consumers who are interested in improving their overall physical and mental health through initiatives focused on improving their fitness and nutrition through acclaimed programs like SilverSneakers & Nutrisystem. Additionally, he is responsible for the company’s Corporate Social Responsibility strategy, via the Tivity Cares platform, enabling colleagues and partners to support community, environmental and global social initiatives.
Yerganian is an award-winning marketing & sales leader and has served as Chief Marketing / Chief Experience Officer for leading companies like Sutter Health, Benchmark Capital & Google Ventures backed One Medical, and University of Phoenix. He began his marketing career at Procter & Gamble, and served as International Market Manager. He contributes regularly to publications like Ad Age, Forbes, and numerous marketing journals. He is obsessed with creating frictionless and delightful customer and consumer journeys. Providing innovative, market-driven and value-added solutions has been his focus for more than 25 years.
Yerganian was recently honored at Lincoln Center, NYC with the CMO Officers Award. Presented by the International CMO Club, this award recognizes top senior marketing executives who demonstrate the ability to develop and enhance corporate branding beyond the marketing department, leading growth across functional areas.
Arra is a 14+ year active volunteer and Board Chair Emeritus of the Silicon Valley American Red Cross, and recent executive committee member of Rocketship Education, a nationally acclaimed charter school for inner-city children ages 4-11.
Arra and Taline, his wife of 20+ years have three children, ages 10, 15, and 19 and live in Silicon Valley.