April Yau

Group Director, Account Services, Major Tom

A strategic, solutions-based growth marketing specialist with 8+ years of agency experience and proven ability to develop integrated multi-channel marketing strategies to optimize investment. I am a passionate data-driven team leader managing direct reports in two countries with a focus on growth, efficiency and professional development.

A huge advocate of giving back to the community, I believe we have to own our impact to change this world. In order for people to lead well and live a happy life, they need to understand their "why".

Do you know yours?

Core competencies: Cross-functional Team Management, Customer Success Management, Agency and Vendor Management, Mentorship and Coaching, Problem Solving, A/B Testing, Digital Marketing Strategy, Media Planning & Buying, SEM (Google Ads and Microsoft Ads - Search, Display, Remarketing, Display, Shopping), SEO, Social Media Marketing (Facebook/Instagram, Twitter, Pinterest and Snapchat advertising), Direct Response Advertising (ROI/ROAS-driven solutions), Data Analytics & Visualization, Training & Workshops, Public Speaking

Industries: Fashion & Beauty eCommerce, Luxury Tourism & Hospitality, Education, Real Estate, Insurance, Government, Entertainment, Media, NFPs

SPEAKING AT...

Jul

23

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Jul

25

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New York, NY

Brand Innovators BrandFest in New York 2019

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Parsippany, NJ

Brand Innovators Marketing Innovation

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