Anup Shah - Brand Innovators

Anup Shah

Chief Marketing Officer, Tropicana Brands Group

Anup Shah, Vice President and Chief Marketing Officer of the Tropicana Brands Group (formerly PepsiCo Beverages North America and leads the strategic positioning, marketing communication and innovation agenda for the $2.5 billion portfolio of 15 brands including Tropicana, Naked Juice, Izze, Dole, and Kevita. He brings more than 17 years of CPG experience, with a track record of growing top-tier FMCG and lifestyle brands, most recently at Molson Coors as Global Vice President, Miller Family of Brands.

Anup challenges his team to push creative boundaries by encouraging bold brand action and embracing risk. Passionate about employee engagement and career development, he serves as a coach and mentor to his team, empowering them to create impactful work, while championing the rising generation of brand marketers.