Anthony has 15+ years of experience in strategic marketing focused on customer acquisition, retention, and prospecting. As the Vice President of Media for VaynerMedia for over two and a half years, his remit is focused within CPG/Mondelez for both US and Canada markets. Anthony is also responsible for recommending media strategy and allocation, identifying staunch testing opportunities/constructs alongside their respected learning agendas, spearheading Vayner’s Programmatic & Search Center of Excellence, and wider thought leadership for the VM org.Prior to this role, he has held varying positions each stemming from the agency side, inclusive of GroupM, Starcom, and The Media Kitchen. Anthony attended Hofstra University for his undergraduate education & now resides in Hoboken, NJ with Evelyn (wife) and Lucas (son, 2 years old.) Trusted member of #BillsMafia.