Anthony Martinez

Global Strategy & Planning Director, The Coca-Cola Company

Anthony joined The Coca-Cola Company in July 2011 and is a recent transplant to the Atlanta area. He started with The Company in New York, looking over integrated marketing communications for the Glaceau portfolio of brands that includes vitaminwater, smartwater and POWERADE. He went on to create The Company’s first internal group of strategic communications planners named Kollective who are responsible for designing and experimenting in new ways to connect The Company’s high growth brands in its venturing and emerging portfolio with different audiences through media and technology.

Today Anthony is responsible for helping to transform The Coca-Cola Company to a global learning organization with an audience first mindset. This includes leading the global rollout and adoption of the company’s data management platform and approach to programmatic media and marketing as well as defining data standards, taxonomies, designing the strategic data stack around first, second and third party data. Prior to joining The Coca-Cola Company, Anthony worked at American Express, where he created digital content and social media experiences to engaged card members and prospects around the company’s B2B and entertainment properties. He also spent several years on the agency side in strategy and media planning roles for clients like Procter and Gamble and Intel. Anthony earned an M.S. in Strategic Communications from Columbia University in New York City.