Anna-Karin Loureiro

Anna-Karin is the first VP of Strategy & Innovation, Global Creative at Calvin Klein. Her background blends agency experience, leading brand and campaign strategy for luxury clients including Prada, Balenciaga and Vera Wang, with hypergrowth eComm experience, including launching Serta Simmons’ Tomorrow Sleep and being the former Head of Brand at Outdoor Voices. Today, Anna-Karin leads digital transformation and creative strategy on the global creative team at Calvin Klein, bridging consumer insights, media, eComm, digital and retail marketing teams. Her passion lies in disruptive brand convictions and building both brand- and digital-first creative culture. She consults for both startups and global category leaders spanning aspirational/luxury durables and CPG.