Director of Strategy, McKinney
Anita joined McKinney in 2020 and leads an innovative creative powerhouse for strategy on Blue Diamond, Columbia Sportswear and TrueName. She has worked with agencies including Chiat\Day, Grey, Havas, and Digitas — leading digital and integrated strategy for a wide variety of clients spanning travel, food and beverage, retail, entertainment, financial services, tech, and more. She’s also led her own consultancy working with brands owned and run by women, and she has advised early-stage startups through the UCLA Venture Accelerator. Anita writes a regular newsletter on marketing and culture.