VP Strategic Brand Partnerships, BEN
Angelita Sierra is BEN’s Vice President of Strategic Brand Partnerships, based in New York. She comes from the Advertising, Digital & Entertainment Marketing world with over 18+ years of experience. Angelita has worked in influencer marketing for over 10 years in North America, LATAM and EMEA. She has overseen social media partnership activations, influencer efforts & strategy for major brands including Walmart, Target, Dove, Nickelodeon, Verizon and General Mills. Angelita most recently led influencer work across 16 brands at Unilever including personal care global programs for the past 5 years.