Senior Director, Creative Strategy & Cultural Intelligence, ViacomCBS
Angel is a Senior Director of Creative Strategy & Cultural Intelligence at ViacomCBS. A hybrid strategist and cultural anthropologist, Angel fuses consumer insight with cultural foresight to forecast consumer behavior. At ViacomCBS, Angel is responsible for pushing organizational thinking both internally and with media partners, providing multicultural thought leadership as well as injecting culture-forward inspiration into the branded content creative process. Previously, Angel founded the Cultural Anthropology department at VaynerMedia, which involved designing the agency’s insights methodology, overseeing the department’s deliverables across all agency accounts such as digital and social campaigns, voice skills and brand strategy. Having moderated hundreds of ethnographies, focus groups and online communities domestically, Angel has managed global qualitative research in 10+ markets, brand strategy, trend activation as well as product innovation projects for clients such as Spotify, Samsung NEXT, Frito-Lay, Taco Bell, Coca-Cola, Diageo and AB InBev. In addition to designing and leading workshops and trend safaris across the US and Europe, Angel has presented his discoveries and insights at Advertising Week, Social Media Week, WPP Stream, and the United Nations.