Andrew has been with ULTA Beauty for 16 years. He joined the Digital Innovation Team, as one of their founding members, roughly 4 years ago. Prior to joining Digital Innovation, Andrew headed up ULTA Beauty’s CRM Team, overseeing all customer contact and Lifecycle Marketing strategies. Now, as the Director of Innovation Success, Andrew leads the curation, shepherding and assessing of all experiments involving new technologies and guest experiences. In this current year, ULTA Beauty will be conducting over 30 experiments leveraging many leading-edge technologies such as Artificial Intelligence, Machine Learning, Computer Vision, Augmented Reality, Virtual Reality and Natural Language Processing.